If you’re at the helm of an SEO agency, grappling with the intricacies of managing multiple clients, projects, and teams can be quite the challenge. It’s imperative to have the best SEO software at your disposal to streamline your workflow, automate your tasks, and deliver impactful results for your clients. Explore top tools including the SEO dashboard capabilities to enhance management and reporting.
However, the market is flooded with an array of SEO tools, making the task of selecting the perfect one for your agency a daunting one.
In this article, we delve into the top 8 SEO software for agencies in 2024. These tools are designed to assist you in a broad spectrum of tasks, ranging from keyword research and competitor analysis to rank tracking and reporting. Regardless of the size of your agency, you’ll discover the best SEO software that aligns with your needs and budget.
1. Ahrefs
Ahrefs stands out as a leading SEO software choice for agencies, boasting a robust array of tools designed to tackle every SEO facet, from keyword research and competitor analysis to technical SEO and link building. For a deep dive into the importance of link building, refer to our detailed guide on Page Titles SEO.
Renowned for its reliability, Ahrefs is the go-to tool for millions, including powerhouse brands such as Shopify, Facebook, and Adobe.
Comprehensive SEO Toolkit
Ahrefs equips you with an extensive data and insights arsenal, empowering you to enhance both your and your clients’ websites for search engines. Utilizing Ahrefs enables you to:
- Identify the most viable keywords for your niche, analyzing their difficulty, search volume, and potential for traffic.
- Conduct thorough competitor research to uncover their top-ranking pages, keywords, and backlinks.
- Perform a comprehensive audit of your website to spot technical flaws, content gaps, and opportunities for optimization.
- Monitor your ranking performance and track your SEO advancements over time.
- Examine your backlink profile to discover new prospects for link building.
- Investigate the most popular and engaging content within your industry to inspire content ideas that draw traffic and links.
Pros and Cons
While Ahrefs is a top-notch SEO tool for agencies, it comes with its own set of challenges. Here are the pros and cons:
| Pros | Cons |
|---|---|
| Free SEO tools | No free trial |
| Advanced keyword explorer | May be pricier than competitors |
| Insightful traffic values on keywords | Requires time to learn |
| Effective rank tracking | Limited keyword lists |
| Detailed backlink analysis | Fewer integrations |
| Comprehensive site audit | |
| In-depth content analysis |
Key Features
Ahrefs shines with several key features that set it apart from other SEO software:
- Keyword Explorer: An advanced tool for researching keywords across any search engine and country, offering insights into traffic value, click-through rate, and return rate.
- Site Explorer: Provides a snapshot of a website’s SEO performance, including organic traffic, keywords, backlinks, and top pages for any domain or URL.
- Site Audit: Crawls your site to detect technical issues like broken links, duplicate content, and slow-loading pages, along with a health score and improvement suggestions.
- Rank Tracker: Keeps tabs on your target keywords’ ranking positions and benchmarks them against your competitors, including ranking history, SERP features, and traffic share.
- Content Explorer: Helps uncover the most popular and engaging content in your niche, showing social shares, backlinks, and organic traffic for each content piece.
Pricing Overview
Ahrefs offers four pricing plans to accommodate different needs and budgets: Lite, Standard, Advanced, and Agency. The Lite plan is priced at $83 per month (billed annually) or $99 per month (billed monthly), suitable for one user and one website. The Standard plan, at $149 per month (billed annually) or $179 per month (billed monthly), expands access for one user across up to 10 websites.
The Advanced plan, at $332 per month (billed annually) or $399 per month (billed monthly), offers even more features and data for three users and up to 25 websites. Lastly, the Agency plan, designed for larger teams, costs $832 per month (billed annually) or $999 per month (billed monthly), providing full access for five users and up to 100 websites.
2. SEMrush
SEMrush stands out as a leading SEO software for agencies, providing a comprehensive all-in-one marketing platform that spans SEO, content marketing, advertising, social media, and beyond. Learn more about maximizing your SEO Content Creation strategies with SEMrush.
Boasting over 7 million users, SEMrush’s clientele includes prestigious names such as eBay, Quora, and HP.
All-in-One Marketing Platform
SEMrush equips you with a suite of tools and data essential for amplifying your online presence and that of your clients. With SEMrush, you’re empowered to:
- Conduct in-depth keyword research to identify optimal keywords for your niche and competitors.
- Analyze your and your competitors’ websites for insights on traffic, keywords, backlinks, and more.
- Enhance your website and content for both SEO and user experience.
- Monitor your ranking performance and keep tabs on SEO trends and progress.
- Develop and maintain a robust backlink profile while uncovering new link-building opportunities.
- Strategize and optimize your online advertising campaigns across platforms like Google Ads, Facebook Ads, and more.
- Boost your social media presence and engagement.
- Produce and disseminate high-quality content that engages and converts your audience.
- Evaluate and enhance your online reputation and brand awareness.
Pros and Cons
While SEMrush is an exceptional SEO tool for agencies, it comes with its own set of limitations. Here are the pros and cons:
| Pros | Cons |
|---|---|
| Free plan available | Free plan is very limited |
| All-in-one marketing platform | Some tools lack depth or comprehensiveness |
| Competitor analysis | May overwhelm beginners |
| Content marketing | Keyword lists have limits |
| Advertising tools | Not the most affordable option |
| Social media tools | |
| Online reputation management |
Key Features
Key features that distinguish SEMrush from other SEO software include:
- Keyword Magic Tool: Generate millions of keyword ideas, filter, group, and analyze them by metrics like difficulty, volume, and SERP features.
- Domain Overview: Get a snapshot of any website’s SEO performance, including organic and paid traffic, keywords, backlinks, and authority score.
- Site Audit: Identify issues such as broken links, duplicate content, and slow pages on your website, along with SEO health score and improvement suggestions.
- Position Tracking: Monitor your ranking positions for target keywords and compare them with your competitors, including ranking history and traffic share.
- Backlink Analytics: Analyze your backlink profile, view referring domains, anchor texts, and authority scores, and compare with competitors for new link-building prospects.
- Advertising Toolkit: Create and optimize online ads and campaigns, research competitors’ ads and keywords, and gain insights into their strategies.
- Content Marketing Toolkit: Create and distribute engaging content, analyze performance, and optimize for SEO and user experience.
- Social Media Toolkit: Manage and enhance your social media engagement, monitor competitors’ activity, and analyze performance and trends.
- Brand Monitoring: Improve your online reputation and brand awareness, monitor brand mentions and sentiment across the web and social media.
Pricing Overview
SEMrush offers four pricing plans: Pro, Guru, Business, and Enterprise. The Pro plan is priced at $99.95 per month (monthly billing) or $83.28 per month (annual billing), supporting one user and up to 10 projects. The Guru plan is available for $199.95 per month (monthly billing) or $166.62 per month (annual billing), offering enhanced features and data for one user and up to 15 projects.
The Business plan costs $399.95 per month (monthly billing) or $333.28 per month (annual billing), providing full features and data for multiple users and up to 40 projects. The Enterprise plan caters to businesses with unique marketing needs, offering custom features, data, and limits.
3. Moz Pro
Moz Pro is a renowned and reliable SEO software utilized by agencies. It provides a suite of tools and data to enhance your SEO and local search outcomes. With over 40,000 customers, including prominent companies like Zillow, Trivago, and Alaska Airlines, Moz Pro has proven its effectiveness in the industry.
SEO and Local Search
With Moz Pro, you gain access to a variety of tools and data that assist in optimizing your and your clients’ websites for both organic and local searches. Moz Pro enables you to:
- Research and target optimal keywords for your niche and analyze competitors.
- Analyze your and your competitors’ websites to gain insights into traffic, keywords, backlinks, and more.
- Optimize your website and content for both SEO and user experience.
- Track your ranking performance and monitor SEO progress and trends.
- Build and manage your backlink profile and uncover new link-building opportunities.
- Enhance your local presence and visibility on Google Maps, Google My Business, and other local platforms.
- Manage and monitor your online reviews and ratings across the web and social media.
Pros and Cons
Moz Pro is a powerful SEO tool for agencies, but it also comes with certain limitations. Below are the pros and cons of using Moz Pro:
| Pros | Cons |
|---|---|
| Free plan and tools available | Limited features in the free plan and tools |
| Industry-standard metrics and scores | Infrequent updates for some metrics and scores |
| User-friendly interface and dashboard | Some features lack intuitiveness and ease of use |
| Local search optimization | Base plan excludes local search features |
| Online reputation management | Online reputation features lack comprehensiveness |
| Customizable reporting options | Less flexibility and interactivity in reporting options |
Key Features
Moz Pro distinguishes itself from other SEO software with features like:
- Keyword Explorer: Discover and prioritize the best keywords, viewing their difficulty, opportunity, and potential.
- Domain Analysis: Get a snapshot of any website’s SEO performance including domain authority, page authority, spam score, and link profile.
- Site Audit: Detect issues such as broken links, duplicate content, and slow pages, with crawlability score and improvement suggestions.
- Rank Tracker: Track ranking positions for target keywords and compare with competitors, including ranking history and SERP features.
- Link Explorer: Analyze your backlink profile, viewing domain authority, page authority, and linking domains of each backlink.
- Local Market Analytics: Optimize local presence on Google Maps, Google My Business, and view local search volume and competition.
- Review Management: Manage and monitor online reviews and ratings, with insights into sentiment, frequency, and impact.
Pricing Overview
Moz Pro offers four pricing plans to suit different needs and scales. The Standard plan is priced at $99 per month (monthly billing) or $79 per month (annual billing), suitable for basic features, one user, and up to three campaigns.
The Medium plan, at $179 per month (monthly) or $143 per month (annual), provides additional features and data for one user and up to 10 campaigns. The Large plan, priced at $249 per month (monthly) or $199 per month (annual), offers even more features and data for one user and up to 25 campaigns.
The Premium plan, at $599 per month (monthly) or $479 per month (annual), allows full access to Moz Pro features and data for one user and up to 50 campaigns.
4. AgencyAnalytics
AgencyAnalytics is a distinct and potent SEO software designed specifically for agencies. It provides a client reporting platform that simplifies the process of creating and sharing detailed reports and dashboards with your clients.
This software is trusted by over 5,000 customers, including renowned companies like Shopify, Wix, and Mailchimp.
Client Reporting Made Easy
With AgencyAnalytics, crafting and sharing impressive reports and dashboards with your clients takes only minutes. You can leverage AgencyAnalytics to:
- Consolidate and track all your clients’ marketing channels in one location. AgencyAnalytics boasts integration with over 80 platforms, covering SEO, PPC, call tracking, social media, email marketing, ecommerce, local, and more.
- Personalize your reports and dashboards using drag-and-drop widgets, charts, tables, and maps. Add your own logo, colors, and branding to enhance their professional appearance and consistency.
- Streamline your reporting workflow by automating the process and scheduling your reports for daily, weekly, or monthly delivery. Choose from various formats like PDF, HTML, or CSV.
- Delight your clients with live and interactive dashboards that display the full impact of your marketing efforts. You can also provide your clients with access to their own dashboards, allowing them to delve into the data on their own.
Pros and Cons
While AgencyAnalytics is a superior SEO software for agencies, it has its limitations. Here are some pros and cons:
| Pros | Cons |
|---|---|
| Free trial available | No free plan available |
| Client reporting platform | Not an all-in-one marketing platform |
| White-labeling options | White-labeling options are not included in the base plan |
| Multiple integrations | Some integrations lack depth or comprehensiveness |
| Customizable reporting options | Limited flexibility or interactivity in reporting customization |
| Live and interactive dashboards | May experience slowness or bugs with dashboards |
Key Features
- Client Reporting Platform: Enables the creation and sharing of beautiful reports and dashboards with clients. Automates the reporting process and allows for regular scheduling.
- White-Labeling Options: Allows for the addition of your own logo, colors, and branding to reports and dashboards. Use your custom domain and email address for a more professional look.
- Multiple Integrations: Offers the capability to connect and monitor all your clients’ marketing channels in one place, with over 80 platforms supported.
- Customizable Reporting Options: Provides the ability to customize reports and dashboards with various widgets, charts, tables, and maps. Offers various format options like PDF, HTML, or CSV.
- Live and Interactive Dashboards: Impress clients with live and interactive dashboards that showcase the full marketing impact. Also allows clients to access their own dashboards.
Pricing Overview
AgencyAnalytics offers four pricing plans: Freelancer, Agency, Enterprise, and Custom. The Freelancer plan is priced at $12 per month (billed annually) or $15 per month (billed monthly), supporting one user and up to five campaigns. The Agency plan, at $18 per month (billed annually) or $24 per month (billed monthly), provides more features and data for one user and up to 15 campaigns.
The Enterprise plan, costing $30 per month (billed annually) or $39 per month (billed monthly), offers even more features and data for one user and up to 50 campaigns. The Custom plan provides a tailored solution for agencies with unique reporting needs, offering custom features, data, and limits.
5. SEOpital
SEOpital represents the next generation of SEO software for agencies, featuring an AI writing assistant designed to produce high-quality content swiftly and cost-effectively. Unlike other AI tools, SEOpital stands out by ensuring content is not only interesting but also fact-checked, providing readers with reliable and engaging narratives.
On-page SEO Optimization
SEOpital empowers you to elevate both your and your clients’ websites with superior on-page SEO. Utilizing SEOpital enables you to:
- Generate SEO-friendly content across any topic or niche, with options ranging from blog posts to product descriptions, landing pages, and beyond.
- Optimize content precisely for target keywords and search intent, while also analyzing keyword density, readability, and sentiment.
- Enhance your content with data and facts from the web, incorporating images, videos, quotes, and statistics to bolster engagement and credibility.
- Refine and proofread your content with AI assistance, identifying and correcting grammar, spelling, and punctuation mistakes.
Pros and Cons
While SEOpital offers numerous benefits for SEO agencies, there are some considerations to bear in mind. Here’s a breakdown of the pros and cons:
| Pros | Cons |
|---|---|
| Free trial available | No free plan available |
| AI writing assistant | May occasionally produce irrelevant or inaccurate content |
| Data enrichment | Data may sometimes be outdated or unreliable |
| Content optimization | Can be too generic or overly specific at times |
| Content editing | May overlook certain errors or suggestions |
Key Features
SEOpital distinguishes itself from other SEO software through its key features:
- AI Writing Assistant: Allows the generation of high-quality content for any topic or niche, with a variety of content types available.
- Content Optimization: Enables content optimization for target keywords and search intent, complete with insights on keyword density, readability, and sentiment.
- Data Enrichment: Enhances content with data and facts from the web, plus the addition of multimedia elements to enrich reader engagement and credibility.
- Content Editing: Offers AI-powered editing and proofreading, highlighting potential grammar, spelling, and punctuation issues.
Pricing Overview
SEOpital introduces three pricing tiers: Starter, Pro, and Enterprise. The Starter plan is priced at $10 per month (billed annually) or $12 per month (billed monthly), providing basic features for one user and up to 10 articles per month. The Pro plan, at $20 per month (billed annually) or $24 per month (billed monthly), offers expanded features and data for one user and up to 25 articles monthly.
The Enterprise plan delivers a tailored solution for agencies with unique content requirements, featuring custom features, data, and limits.
6. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a classic and reliable SEO software for agencies. It provides a powerful website crawler that assists in performing technical SEO audits, identifying both issues and opportunities on your and your clients’ sites. Boasting over 10,000 customers, Screaming Frog SEO Spider’s clientele includes prestigious names such as Disney, Apple, and Amazon.
Technical SEO Audits
With Screaming Frog SEO Spider, you can crawl and analyze any website, gaining valuable insights into its technical SEO performance. This tool enables you to:
- Find and fix broken links, redirects, and errors on your site and your clients’ sites.
- Analyze your site structure and navigation to optimize for both SEO and user experience.
- Extract and optimize your page titles, meta descriptions, headings, and other on-page elements.
- Identify and remove duplicate content, thin content, and low-quality pages.
- Discover and implement the optimal schema markup and structured data for your site and your clients’ sites.
- Enhance your site speed and performance, reducing your page load time.
- Integrate with Google Analytics, Google Search Console, and other tools for deeper data insights.
Pros and Cons
Screaming Frog SEO Spider is a fantastic SEO tool for agencies, yet it comes with its set of challenges. Below are the pros and cons:
| Pros | Cons |
|---|---|
| Free version available | Free version is very limited |
| Website crawler | Website crawler can be slow or crash |
| Technical SEO audits | Can be overwhelming or confusing |
| Schema markup | Can be tricky or tedious |
| Multiple integrations | Can be expensive or complicated |
Key Features
Key features that distinguish Screaming Frog SEO Spider from other SEO software include:
- Website Crawler: Allows comprehensive technical SEO performance analysis and crawl customization.
- Technical SEO Audits: Identifies and fixes technical issues, offering SEO health scores and improvement suggestions.
- Schema Markup: Discovers and implements optimal schema markup, with validation and testing capabilities.
- Site Speed: Improves site speed and performance, providing page speed scores and suggestions.
- Multiple Integrations: Offers integration with Google Analytics, Google Search Console, and more for enhanced data insights.
Pricing Overview
Screaming Frog SEO Spider provides two pricing plans: Free and Paid. The Free plan grants access to basic features and allows crawling up to 500 URLs per website. The Paid plan, priced at £149 per year (approximately $205), offers full feature access and unlimited URL crawling per website.
7. Google Analytics + Google Search Console
Google Analytics and Google Search Console are two free and essential tools for any SEO agency. They offer invaluable insights into your and your clients’ websites, covering performance, traffic, and user behavior. Integrating these tools can provide a more comprehensive and accurate overview of your SEO endeavors and their outcomes.
Integration Benefits
Integrating Google Analytics and Google Search Console offers several benefits:
- You gain insights into how organic search traffic impacts your website, influencing goals and conversions.
- You discover which keywords and queries drive traffic to your site and their Google Search rankings.
- You identify which pages and content draw the most organic search traffic and their performance on Google Search.
- You understand how Google indexes and crawls your website, spotting any issues or errors that might hinder your SEO.
- You learn how your site appears on Google Search, allowing you to enhance its visibility and presentation.
- You ascertain your website’s performance across different devices and countries, optimizing for user experience and broader reach.
How to Make the Most of These Tools
To maximize the benefits of Google Analytics and Google Search Console, follow these steps:
- Verify ownership of your and your clients’ websites in Google Search Console.
- Link your Google Analytics 4 web data stream to your Google Search Console website property. This link can also be established in Google Search Console.
- Access the Google Organic Search Queries and Google Organic Search Traffic reports in your Google Analytics 4 property, available too in Google Search Console.
- Analyze the data and insights to optimize your and your clients’ websites for both SEO and user experience.
8. BuzzSumo
BuzzSumo is a premier content marketing tool that empowers you to discover and analyze the top content in your niche, as well as your competitors’. Boasting over 5 million users, BuzzSumo’s clientele includes prominent companies such as Shopify, Wix, and Mailchimp.
Content Marketing Insights
With BuzzSumo, you gain access to a treasure trove of data and insights to craft and refine your content marketing strategy. BuzzSumo enables you to:
- Discover the most shared and viral content across the web and social media for any topic or domain.
- Conduct competitor research to uncover their best content, keywords, and backlinks.
- Identify and connect with the most influential and relevant influencers and authors in your niche.
- Monitor your brand’s mentions and sentiment across the web and social media, and engage with them.
- Analyze and enhance your content’s performance, optimizing it for SEO and user engagement.
Pros and Cons
BuzzSumo is an invaluable tool for content marketing, yet it comes with certain limitations. Here are some pros and cons:
| Pros | Cons |
|---|---|
| Access to free plan and tools | Limitations on free plan and tools |
| Robust content discovery and analysis | Potential inaccuracies or outdated information in content discovery and analysis |
| Comprehensive influencer and author research | Possibility of incomplete or irrelevant results in influencer and author research |
| Effective brand monitoring and reputation management | Sometimes slow or unreliable brand monitoring and reputation management |
| Content performance and optimization capabilities | Occasional generic or biased content performance and optimization advice |
Key Features
What sets BuzzSumo apart from other content marketing tools are its key features:
- Content Discovery: This feature allows you to find the most shared and viral content for any topic or domain, with the ability to filter, sort, and analyze based on various metrics.
- Content Analysis: Analyze content performance and trends, viewing social shares, backlinks, engagement, and evergreen scores.
- Influencer and Author Research: Identify and research key influencers and authors, accessing their social profiles, contact information, and content statistics.
- Brand Monitoring: Monitor your brand’s mentions and sentiment, with detailed insights into the source, type, and impact of each mention.
- Content Optimization: Enhance your content’s performance and SEO/user engagement, with insights into keyword difficulty, search volume, and traffic potential, along with best practices and suggestions.
Pricing Overview
BuzzSumo offers four pricing plans to suit various needs: Free, Pro, Plus, and Large. The Free plan provides basic features and up to 10 searches per month. The Pro plan is priced at $99 per month (monthly) or $79 per month (annually), allowing up to 150 searches per month. The Plus plan at $179 per month (monthly) or $139 per month (annually) grants access to even more features and up to 300 searches per month. Lastly, the Large plan costs $299 per month (monthly) or $239 per month (annually), offering full features and up to 500 searches per month.
Conclusion
In this article, we’ve explored the top 8 SEO software for agencies in 2024. These tools are designed to assist with a wide range of SEO tasks, including keyword research, competitor analysis, rank tracking, site audit, link building, and content marketing.
No matter the size of your agency, you’re bound to find the best SEO software that aligns with both your needs and budget.
Yet, merely selecting the right SEO software isn’t the end of the journey. It’s crucial to utilize these tools effectively and efficiently to achieve significant results for your clients.
This is why we encourage you to test these tools firsthand and discover how they can enhance your SEO workflow and performance. Comparing their features, data, and pricing will help you identify the perfect match for your agency.
So, why wait? Begin your free trial today and witness the transformative impact these tools can have on the growth of your agency and the success of your clients’ businesses.
